Impocoolmom Hacks
I know that feeling. The one where you’re holding three snacks, a permission slip, and your own coffee—cold (and) still somehow smiling at the teacher.
I know that feeling. The one where you’re holding three snacks, a permission slip, and your own coffee—cold (and) still somehow smiling at the teacher.
You see her at drop-off. Hair perfect. Outfit intentional. Calm smile. She’s the Life Impocoolmom.
You ever watch another mom and think how does she do it all? I did that too. Until I realized she’s probably Googling “how to look calm while crying in
How many logos does your business actually need? I’ve seen companies slap five different logos on five different things.
I’ve watched too many websites load with blurry logos. It’s embarrassing. It’s unprofessional. It makes people leave.
I’ve seen too many people slap a logo on their website and get hit with a cease-and-desist letter. It happens fast. You’re launching something new.
You want your logo to look sharp everywhere. Not blurry on Instagram. Not pixelated on a business card. Not stretched weird on a billboard.
I’ve seen too many small businesses slap a random logo on their website and call it a day. Then get hit with a cease-and-desist letter.
I’ve watched small businesses waste money on ads that don’t bring customers. You’re probably doing the same thing.
I know what it feels like to stare at a logo you love (and) wonder why no one’s seen it. You spent hours on it. Maybe paid someone.